Desperation and Jock Straps: How the First Sports Bra was Invented – Enell

So many great inventions spawned from a moment of desperation. No where is that truer than for athletes and fitness buffs, who so often have had to jimmy together the one thing they need to perform their sport better. Necessity breeds creation and that was what brought about the first sports bra. In 1977, women were st

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